Brad McDonald

Chief Operating Officer

Product Development & Customer Experience Executive.

Brad McDonald is the Chief Operating Officer for Envie Holdings, LLC.

With over thirty years in the leisure and travel space, Brad’s operational, problem solving, and customer care insights are honed and well-tuned to the unique needs and nuances of the vacation ownership marketplace. His expertise elevates the customer experience throughout all of the Envie Holdings brands, while driving revenue, product growth, and partnership and business development activities. Brad’s experience is both wide and deep in the areas of new enterprise level product development, global loyalty and bank card programs, and subscription-based leisure and travel clubs.

Having spent his entire career in the leisure travel industry, Brad was a part of senior leadership teams for Resort Condominiums International (RCI) and International Cruise & Excursions (ICE). As Head of Product Development for Wyndham Worldwide for 27 years, Brad led the development of several global products such as RCI Points and RCI Elite Rewards, bringing in over 100MM in incremental revenue annually. Most recently as a co-founder of VacationVIP, his track record of success includes driving incremental revenue and reductions in divisional cost structures; and producing a 19% CAGR in product lines for which he was responsible seven years in a row.

In addition to his role in Envie Holdings, LLC, Brad is the Managing Partner in LeisureBlox LLC, the largest provider of travel through periodic payment methods.

Brad holds a Bachelor of Science (BS) in Business Information Management and a Masters of Business Administration (MBA) from the Kelly School of Business, Indiana University.

Spending most of my career in the development side of business models, I live by the guideline that there are no shortage of remarkable ideas, what is missing is the organization will to execute against them.
Brad McDonald