With shelter-in-place orders in effect due to the pandemic, the team at the luxury resort deal site VacationVIP.com shifted its marketing strategy by offering “Save Now. Travel Later!” promotions for use after restrictions lift.
The roofing contractor found more customers in a cost-efficient way by using lead ads and opting into campaign budget optimization, achieving a 15X return on ad spend.
This technical college captured more potential student enrollees with Facebook lead ads at a 75% lower cost per lead than paid search, and also generated a 2X return on ad spend from student enrollments.
The US travel club ran Facebook video ads using a variety of size ratios, and saw 57% higher online conversions when using vertical ads versus horizontal ads.